CLIENT
An interactive marketing agency based in Lima, Peru. Their digital solutions are accomplished through a unique integration of expertise in business strategies, technology, design, and user experience coupled with a solid track record helping industry-leading companies turn their dreams into real business.
BRIEF
Create a new identity for Innomedia Group that would portray them as one of the leading interactive marketing agencies in Peru, and compete in an international market, through an innovative and creative brand that was consistent with its business principles and objectives.
APPROACH
The concept was based on circles in movement—like a world that is constantly moving and changing—as occurs in the digital world. The identity was created for application on all communication platforms with a specific emphasis on digital media.