CATEGORY

Basic Identity Applications

LEVEL

Professional

RANK


DESIGN CREDITS

Associate Designer

Luiza Quentel

Creative Directors, Partners

Theo Carvalho
Juliana Davies

Designers

Paula Brani
Leandro Neves


TAGS

, , , , , , ,


LINKS

dudaportoarquitetura.com.br
tuut.com.br

Duda Porto by TUUT Duda Porto by TUUT Duda Porto by TUUT Duda Porto by TUUT Duda Porto by TUUT Duda Porto by TUUT Duda Porto by TUUT Duda Porto by TUUT Duda Porto by TUUT Duda Porto by TUUT Duda Porto by TUUT

CLIENT

A well-known architect from Rio de Janeiro, Brazil. Currently his company has over ten architects, and their work varies from interior design to house construction to planning complex condos. They work mainly in Brazil and Angola, however their work may be found in other countries.


BRIEF

Create a new visual identity for Duda Porto’s brand and develop all communication materials, presentation cards, brochures, Moleskines, and rulers. Our main challenge in creating the new identity was to translate their capacity of working in different scales and complexity of projects.


APPROACH

Our greatest limitation was the company’s name. They were called 2D, although all clients referred to them as Duda Porto Architecture. After studying the benchmark we managed to convince them to use Duda Porto Architecture. We decided to explore the idea of an architect’s scale ruler—a simple tool used by architects. We developed a systematic signature that would change randomly regardless of the media. This new signature represented their work with a modular type treatment that often changes. The color was selected to elevate the brand, and complement Duda Porto’s architecture. We used horizontal and vertical variations, breaking the words, as if they were construction bricks.

TUUT managed to capture exactly the concept I was aiming for but did not know how. Our work is based on different scales and we had great difficulty explaining this concept to our clients. With the new identity, this became easier to explain and visually simple to understand, which has helped us in day-to-day routine. Through it we were able to create a focus, and we found our identity as an architecture studio. Today, our clients and partners see us as a studio that is able to work with projects of different complexity and still maintain a strong identity. — Duda Porto, Owner of Duda Porto Arquitetura

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