Dilly Dally by Spring Advertising

CLIENT

A children’s toy store that encourages hands-on play with creative, hand-made, sustainable and tangible toys outside the realm of video games and computer technology.

BRIEF

Produce a brand that would appeal to parents and children alike and differentiate Dilly Dally from generic toy retailers. Promote handmade, sustainable toys that fall outside the mainstream offerings on the market.

APPROACH

We came up with the proposition, “Inspiring Play” to communicate the high level of creativity and imagination that comes when a child enters the Dilly Dally store. The logo itself “inspires play” by creating various animals (bunny, teddy bear, whale) within the clouds, just as children often do. The brand collateral created was designed to inspire play much more directly.

It was a great success for Dilly Dally to work with Spring Advertising. The Spring team really helped us refine our identity and present our brand in an original and playful way. The design process was very thorough and really helped us solidify who we are as a business. Our goals were definitely met and we have an identity that we are very proud of. Hooray! — Tyler Quantz, Owner of Dilly Dally