A children’s toy store that encourages hands-on play with creative, hand-made, sustainable and tangible toys outside the realm of video games and computer technology.
Produce a brand that would appeal to parents and children alike and differentiate Dilly Dally from generic toy retailers. Promote handmade, sustainable toys that fall outside the mainstream offerings on the market.
We came up with the proposition, “Inspiring Play” to communicate the high level of creativity and imagination that comes when a child enters the Dilly Dally store. The logo itself “inspires play” by creating various animals (bunny, teddy bear, whale) within the clouds, just as children often do. The brand collateral created was designed to inspire play much more directly.