CATEGORY

Comprehensive Identity Programs

LEVEL

Professional

RANK


DESIGN CREDITS

Account Manager

Henrique Kenji Setogutti

Copywriter

Ana Flávia Bassetti

Creative Director

Raffaella Bonanni

Designer

Nelson Balaban

Executive Creative Director

Henrique Catenacci

Video Directors

Nelson Balaban
Erick Donate


TAGS

, , , , , , , , ,


LINKS

desfiacoco.com
labisdesign.com

Desfiacoco by Labis Design ArteficeGroup Desfiacoco by Labis Design ArteficeGroup Desfiacoco by Labis Design ArteficeGroup Desfiacoco by Labis Design ArteficeGroup Desfiacoco by Labis Design ArteficeGroup Desfiacoco by Labis Design ArteficeGroup Desfiacoco by Labis Design ArteficeGroup

CLIENT

A studio from Curitiba, Brazil, specializing in environmentally-friendly furniture design, that uses common, daily objects as a starting point for the creation of their products. Their audience is creative professionals who are concerned with the making process of the products they consume.


BRIEF

Desfiacoco’s product line has been awarded worldwide in competitions such as iF Awards and Museu da Casa Brasileira, and was part of exhibitions such as Destination Brazil at MoMA in New York, NY, and Brasil é Cosi, in Milan, Italy. However, the brand awareness was focused in the ecodesign field and didn’t encompass Internet and social media devices in order to sell products in a more effective way.


APPROACH

The name Desfiacoco is translated by a strong symbol of an open head. “Desfia” is literally translated as “reeling off” and “coco” figuratively represents the head. It’s a metaphor for the process of persisting on an idea. The brand values were combined around the head in the shape of a tree. With a new visual identity, brand strategy, and planning turned to social media channels, Desfiacoco is now a nationally praised ecodesign brand with its products making appearances from prime time soap opera scenarios to Italian Vogue features to the Brazilian Design Biennial.

When I felt my company needed a burst, I didn’t think that a complete brand redesign would do it. Labis Design ArteficeGroup and their team provided a single solution with strong brand values and a clever strategy to raise brand awareness and sell more products in a very short period. I’m happy to see their work recognized by top professionals and even more excited by the fact that it was approved by December 2011. The brand didn’t have much time to evolve and the quality of the work can still be seen, which means we’ve built a strong foundation. I’m very satisfied by the results and proud to be part of such honorable accolade. — Gustavo Engelhardt, Designer and Owner of Desfiacoco

Browse entries