A product that turns water into an optimally-balanced electrolyte drink. Nuun had a small following of hardcore athletes, but it was time to expand.
Grow the Nuun brand without getting sucked into sports clichés such as hyper aggressiveness or overly complicated science.
This identity focuses on the positive, energizing side of sport and the simple great flavors of this hydrating beverage, with little hints to the powerful science inside. Results:
– 292% revenue increase.
– Doubled employees.
– Distributed in more than 5,000 retail outlets in 30 countries.
– Online product sales doubled in the two months after relaunch.