CATEGORY

Comprehensive Identity Programs

LEVEL

Professional

RANK


DESIGN CREDITS

Art Director

Chris Cambell
Eric Larkin

Creative Director

Steve Cullen

Designers

Nicole Mills
Glen Newcomer


TAGS

, , , , , , , , , ,


LINKS

nuun.com
welcometocreature.com

Nuun by Creature Nuun by Creature Nuun by Creature Nuun by Creature Nuun by Creature Nuun by Creature Nuun by Creature Nuun by Creature Nuun by Creature Nuun by Creature Nuun by Creature

CLIENT

A product that turns water into an optimally-balanced electrolyte drink. Nuun had a small following of hardcore athletes, but it was time to expand.


BRIEF

Grow the Nuun brand without getting sucked into sports clichés such as hyper aggressiveness or overly complicated science.


APPROACH

This identity focuses on the positive, energizing side of sport and the simple great flavors of this hydrating beverage, with little hints to the powerful science inside. Results:
– 292% revenue increase.
– Doubled employees.
– Distributed in more than 5,000 retail outlets in 30 countries.
– Online product sales doubled in the two months after relaunch.

When we started this rebranding journey with Creature, Nuun was a niche sports specialty product looking to break into the mainstream. Creature’s strategic design elevated the value of our brand. Not only did the redesign of our logo, website, and key collateral renew the passion of our loyal fan base, it created a groundswell of fresh enthusiasm that carried us into lucrative new retail partnerships and increased sales. It has been a collaborative, thoughtful process from beginning to end, and we’re looking forward to future efforts with Creature. — Mason Reay, CEO of NUUN

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