A non-profit organization that raises funds for more than 170 children’s hospitals across North America.
Evolve the Children’s Miracle Network Hospitals’ name to more clearly communicate the organization’s purpose and bring the new name to life through a refreshed identity. Children’s Miracle Network had strong equity in the red and yellow hot air balloon that consumer donors recognized from checkout counters at national retailers like Walmart and Rite Aid. The new identity system needed to be captivating on its own, but also work in hundreds of co-branding scenarios between the organization and its partner hospitals and sponsors.
The simple addition of “Hospitals” to Children’s Miracle Network’s existing name clarifies where the organization helps children. Grounded in Children’s Miracle Network Hospitals’ belief that every child deserves hope and healing, our refreshed identity created a contemporary, iconic brand and a kinetic identity system that raises those hopes even higher—letting their hot air balloon take flight.