The leader in helping consumers and creative professionals create beautiful books. Poised for international expansion at a critical juncture, they were simultaneously solidifying their leadership position, planning for their first-ever brand campaign, and launching a new digital offering.
In 2005, Blurb essentially invented the category of on-demand publishing. By 2010—though still the industry leader in helping people create beautiful books—the marketplace was crowded. The objective was to create a brand identity and campaign more consistent with Blurb’s values and better position them for the future.
The agency crafted a brand story around Blurb’s core purpose: to help people create and connect through beautiful books. The agency comprehensively reexamined, defined, and updated the brand’s strategy, story, and visual system. The effort included an updated logo and identity system with an emphasis on arresting photography. An integrated campaign helped increase awareness of the idea that everyone has a book, and Blurb is the company to trust with that cherished content. Blurb saw a 37% increase in sales following the campaign launch. Above all, Blurb moves forward with a reinvigorated brand better positioned for an ambitious future.