CLIENT
A “green” organic clothing company located in Southern Vermont. Their audience includes socially and environmentally conscious shoppers.
BRIEF
A mark that would summarize the values and location of their community-oriented business. The challenge was trying to depict Vermont, eco-friendliness, and clothing in a single logo.
APPROACH
The color green is already synonymous with Vermont in two ways (Green Mountains and license plates) and the sugar maple is the state tree. The maple seed closely resembles the basic form of a clothing hanger. I drew a seed and shaped the stem into a hanger hook. The end result expresses clothing, Vermont, and the company’s efforts to stay green.
