CATEGORY

Logos

LEVEL

Professional

RANK


DESIGN CREDITS

Designer

Ian Jamieson


TAGS

, , , ,


LINKS

ianjamieson.info

VT Green by Ian Jamieson

CLIENT

A “green” organic clothing company located in Southern Vermont. Their audience includes socially and environmentally conscious shoppers.


BRIEF

A mark that would summarize the values and location of their community-oriented business. The challenge was trying to depict Vermont, eco-friendliness, and clothing in a single logo.


APPROACH

The color green is already synonymous with Vermont in two ways (Green Mountains and license plates) and the sugar maple is the state tree. The maple seed closely resembles the basic form of a clothing hanger. I drew a seed and shaped the stem into a hanger hook. The end result expresses clothing, Vermont, and the company’s efforts to stay green.

Ian was a great designer to work with.  He listened well to our needs and in the end created a brilliant logo that encompasses every detail we asked for.  It clearly represents all major aspects of our business from the shape to the color, to our customer.  We couldn’t be happier with our logo. — Michelle Vincent, owner of VT Green

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