CLIENT
Cooking Channel is an entertainment brand dedicated to today’s passionate food lover. From the creators of Food Network, it’s for food people, by food people.
BRIEF
As the Food Network further develops as an entertainment brand, they wanted to expand with a channel dedicated to instructional cooking, food culture and history. With this goal in mind, the Cooking Channel was born to serve the interests of people who are passionate about food and cooking. In just three months we created a timeless, flexible network design that served as a strong visual foundation and was easily interpreted by internal teams. The campaign established a distinct voice in the loud arena of cooking-related programming and received high praise from the clients.
APPROACH
Color is a big part of cooking. The five main colors blue, red, purple, green and gray have varying tones, yet allow subtle differentiations to add a little spice wherever needed. We focused on the beautiful food imagery, disassembling dishes and showcasing the individual ingredients. Simple, bold graphics serve only as complementary elements, second to the food, and speak to an audience that is knowledgeable about cooking and appreciates high-quality cuisine.
