CATEGORY

Logos

LEVEL

Professional

RANK


DESIGN CREDITS

Design

Carlos Roldán


TAGS

, , ,


LINKS

noblanco.com
conocono.com

CONO by Noblanco CONO by Noblanco

CLIENT

A small company based in Medellín, Colombia, as a laboratory of ideas that designs products “see and touch” in limited-edition series. Targeted mainly to young consumers 20 – 35 years old.


BRIEF

With a young audience in mind, create a funny and relaxed logo. In addition to this, it must be flexible to be used in the different kinds of products that the company designs.


APPROACH

A four-letter word was the beginning to play with shapes that were later identified as letters. While the curves show the relaxed mood of the brand, they become funny anthropomorphic beings with huge possibilities of visual play. At the end, we got to an image easily adaptable to different kind of media: paper print, textile print, web, and mobile, among others.

The CONO logo is fresh and funny, with many possibilities to play with. We were looking for a memorable and easy recognition image and the result exceeded our expectations. This is an image that can look different but it will always preserve its original concept and essence. — Felipe Martínez G, marketing director of CONO

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