Allowing a maximum of three applications, this category served as the middle point between the Logo and Comprehensive Identity Program categories for entrants whose projects consisted of a limited number of applications, be it a stationery system, signage, web, or packaging, among others. This was a surprisingly tough category with a very small percentage of winners: sometimes the logo was good but the applications were not and vice versa, only a few managing to blend the two together. The angled visual device on Slice proved to be the perfect segue from logo to applications to the judges' hearts.