Eli Altman is Creative Director at the Berkeley, California–based naming and branding firm A Hundred Monkeys. He has successfully completed over 200 naming projects from Silicon Valley startups to the products of Fortune 50 companies. He was responsible for developing the naming process at A Hundred Monkeys and previously at MetaDesign, San Francisco. Eli has been featured in The New York Times, NPR, Inc. Magazine and 99% Invisible for naming and branding stories. He took his first paid naming client before he had his driver license and is a graduate of the Design|Media Arts program at UCLA. In 2014, Eli released Don't Call It That: A Naming Workbook, on ExtraCurricular Press. Don't Call It That is the first workbook on naming – a step-by-step guide that addresses all of the creative, practical and interpersonal realities of the naming process.

TALK TOPIC

Your name is the seed of your brand.

3 NOTEWORTHY PROJECTS

Don’t Call It That book

Tidepool naming

Stem naming