A clothing brand specializing in signature bomber jackets that was popular in the 1980s.
The assignment was to create a new identity for a dead, dying, or defunct brand. Students were encouraged to consider the essence, or soul, of their chosen brand, and use that to re-imagine it in an entirely new way. The final deliverable was in the form of a book.
Researching Members Only I found very little information about the brand’s beginnings or any extensions beyond the ubiquitous jacket. This shroud of secrecy, coupled with the brand’s original goal of embodying the essence of exclusivity and cool, informed my rebranding concept. Taking a slightly satirical approach, I re-imagined Members Only as an opulent gentlemen’s club and secret society. I did extensive research on exclusive country clubs and secret societies such as Skull and Bones and the Freemasons. The secret coded language implemented by the Freemasons inspired me to create my own glyph-based alphabet, decipherable by a key.