Kwelia by Niko Skourtis

CLIENT

Kwelia is a a startup that faced the same problem as many new ventures: they had a great idea, team, and product but didn’t look the part. Kwelia needed a graphic identity that legitimized them in the face of potential investors and clients alike. 

BRIEF

Kwelia is a a startup that faced the same problem as many new ventures: they had a great idea, team, and product but didn’t look the part. Kwelia needed a graphic identity that legitimized them in the face of potential investors and clients alike. 

APPROACH

Kwelia’s logo is informed by its nature as an online platform that deals with the urban real estate market. These key elements pointed to a solution, based on a grid system, that refers to pixels as well as a city grid. The heart of Kwelia’s service is simply stated in its tagline, “What is the true rental value of my apartment?”, which is abstractly illustrated by the question mark and dollar sign that form a simple urban skyline. The name Kwelia is derived from the Swahili word for truth, so keeping a simple distilled aesthetic was a priority throughout the process.

As a technology startup focused on innovating a rather unsexy and stodgy industry, it’s incredibly important not only to have a memorable brand, but to look damn good. Our design goals were exceeded by Niko’s process and final product. Many will argue that energy and momentum are the two most important components to an early-stage startup. Niko’s creation captures those two elements perfectly. Every time we look at the logo, it serves as a reminder of the problem that we are working tirelessly to solve. We look forward to killer design being a core component of our future growth. — John Njoku, Founder and CEO of Kwelia