CLIENT
A fun, internet-based company that provides designer, decorative, recycled, elegant, and functional bird feeders, fire-pots, and other garden accessories to a varied clientele. The customers of Bird Brain enjoy nature and beauty in the world; they are laid back, quirky, fun-loving people who enjoy design.
BRIEF
Research what Bird Brain is about and develop a logo that will best represent the company and appeal most to their audience.
APPROACH
“First, I researched the client: I found out more about their products, sales strategy, audience, message, the features of their products, and, most importantly, what makes their product different from their competitors. After research I created a client brief: I made a mind map working with words like “idea,” “brain,” “bird,” and “birdbrain.” The main idea that kept reoccurring was when someone is referred to as being birdbrained—meaning that they are acting brainless. After many sketches and deliberation with my teacher, Josh Ege, I decided to place the exclamation mark inside of the brain, so it looks like there is a void in the bird’s head.
