A new men’s haberdashery based in Chicago, IL. SHRINE offers high-quality men’s accessories that were made using traditional techniques by artisans with centuries of experience. The store sells products from both the far east and Europe.
Establish the identity and packaging for the store.
Because of the sources’ polarity we came up with an identity composed of two separate sub-identities that would contrast and complement each other like a yin and yang. Half of the identity is a small white Shrine symbol centered on all-black materials. To contrast this minimal system we then created a very dense ornamental poster graphic printed in black and gold. The poster communicates some of the unique production techniques and exotic origins of the products in the store. The idea was that this one piece should serve a lot of different needs, so it is used as gift wrapping and tissue paper, or as a poster promotion.