CLIENT
A two-time Grammy-nominated bilingual Latin band from Miami known for their unique fusion of Latin styles, influences, exotic arrangements, and explosive live performances.
BRIEF
Create a unique identity that would be recognized by their fans and new listeners around the world. We studied a few possibilities and concluded that the best way to brand the band would be to create a unique and custom logo that represented their influences, style, music and vision.
APPROACH
The challenge to create something unique and easy to associate with the band allowed me to experiment and play with different approaches. I knew I wanted this logo to rely heavily on type being that the band’s name is catchy and tells a story already. But I also wanted something fresh and original. I decided to sketch, paint and draw letters, always having a clear picture in my mind of what the end result might look like. The hand-made approach was my first and only attempt and I’m happy the band loved it as much as I did.
