Poster/Mailer for Sappi Fine Paper – North America by Dress Code

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CLIENT

Sappi’s Ideas that Mat­ter pro­gram is a non-prof­it annu­al design grant aimed at help­ing design­ers cre­ate and imple­ment print projects for char­i­ta­ble caus­es. Indi­vid­ual design­ers, design firms, agen­cies, in-house cor­po­rate design­ers, and indi­vid­ual design firms are encour­aged to apply. 

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BRIEF

Sap­pi cre­at­ed a unique­ly eye-catch­ing flu­o­res­cent enve­lope mail­er that con­ceals an Ideas that Mat­ter grant appli­ca­tion, which also dou­bles as an over­sized, lim­it­ed-edi­tion poster. The metal­lic poster high­lights a vari­ety of caus­es that design­ers can apply their tal­ents to help solve in the world.

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APPROACH

Ideas that Mat­ter is an annu­al grant pro­gram and Sap­pi redesigns the appli­ca­tion mate­ri­als each year to keep it fresh. The goal is to grab design­ers’ atten­tion so we pushed this con­cept by using flu­o­res­cent envelopes and a large poster with sim­ple, eye-catch­ing info­graph­ics that peo­ple would want to hang on their office bul­letin boards. Con­vey­ing our new tagline, “Good ideas inspire peo­ple to take action, great ideas change the world” the design dis­plays a matrix of causes.