CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

40,000

Page Count

Number of Colors

CMYK + 2

Binding

Dimensions

Envelope 9.5 × 13.25
Poster 27 × 39

Paper Stock

Sappi McCoy, Silk, 80lb text

Special Techniques


DESIGN CREDITS

Designer

Wes Kull


TAGS

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LINKS

dresscodeny.com
classic-color.com
na.sappi.com/home

Poster/Mailer for Sappi Fine Paper – North America by Dress CodePoster/Mailer for Sappi Fine Paper – North America by Dress CodePoster/Mailer for Sappi Fine Paper – North America by Dress CodePoster/Mailer for Sappi Fine Paper – North America by Dress CodePoster/Mailer for Sappi Fine Paper – North America by Dress Code


CLIENT

Sappi’s Ideas that Mat­ter pro­gram is a non-prof­it annu­al design grant aimed at help­ing design­ers cre­ate and imple­ment print projects for char­i­ta­ble caus­es. Indi­vid­ual design­ers, design firms, agen­cies, in-house cor­po­rate design­ers, and indi­vid­ual design firms are encour­aged to apply.


BRIEF

Sap­pi cre­at­ed a unique­ly eye-catch­ing flu­o­res­cent enve­lope mail­er that con­ceals an Ideas that Mat­ter grant appli­ca­tion, which also dou­bles as an over­sized, lim­it­ed-edi­tion poster. The metal­lic poster high­lights a vari­ety of caus­es that design­ers can apply their tal­ents to help solve in the world.


APPROACH

Ideas that Mat­ter is an annu­al grant pro­gram and Sap­pi redesigns the appli­ca­tion mate­ri­als each year to keep it fresh. The goal is to grab design­ers’ atten­tion so we pushed this con­cept by using flu­o­res­cent envelopes and a large poster with sim­ple, eye-catch­ing info­graph­ics that peo­ple would want to hang on their office bul­letin boards. Con­vey­ing our new tagline, “Good ideas inspire peo­ple to take action, great ideas change the world” the design dis­plays a matrix of caus­es.

PRODUCTION LESSONS

There were several objectives: a) grab attention to call for entries, b) provide information about applying, and c) design materials that explain the program in an inspiring way. Using eye-popping color was important but had to be used in moderation, which is why we used a silver to ground the color. Also, the poster had to be informational, without losing its aesthetic appeal, so simplification of graphics and the matrix was key.

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