CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

500

Page Count

174

Number of Colors

CMYK + 1

Binding

Perfect bound

Dimensions

8 × 10

Paper Stock

Mohawk Options, 100%PC White, 100lb text

Special Techniques

Digital printing


DESIGN CREDITS

Designers

Renata Graw, Jeremiah Chiu, Alexa Viscius


TAGS

, , , , , ,


LINKS

weareplural.com
classic-color.com
sta-chicago.org

Book for The Society of Typographic Arts by PluralBook for The Society of Typographic Arts by PluralBook for The Society of Typographic Arts by PluralBook for The Society of Typographic Arts by PluralBook for The Society of Typographic Arts by Plural


CLIENT

The Soci­ety of Typo­graph­ic Arts serves as the dri­ving force in Chica­go, IL, design by pre­sent­ing a diverse sched­ule of pro­gram­ming, spon­sor­ing sev­er­al design orga­ni­za­tions and events, and host­ing the Chica­go Design Archive—a col­lec­tion of sig­nif­i­cant work from the city.


BRIEF

STA approached us to devel­op the Archive12 iden­ti­ty sys­tem and col­lat­er­al. Each year, design­ers devel­op the iden­ti­ty sys­tem and theme in addi­tion to the for­mats for the col­lat­er­al.


APPROACH

Archive com­pe­ti­tions focus on high­light­ing Chica­go design and typog­ra­phy. Archive12’s theme was based on trans­paren­cy and clar­i­ty. The theme show­cased promi­nent Chica­go typog­ra­phers and type­faces through for­mal explo­rations, com­bin­ing a mix of 18 typefaces—created over the last century—overlaying let­ter­forms to cre­ate new com­po­si­tions.

PRODUCTION LESSONS

In concept, the biggest challenge was developing a theme that appropriately showcased the competition. Creating clarity was the utmost priority. Classic Color is absolutely the best printer. We were fortunate to have paper and printing donated, so the limitations really relied on us not over-exploiting the generous donations, though we certainly pushed the limits of what they were donating. Part of the book is printed digitally, and Classic Color used their expertise in matching the spot colors with CMYK to a point where it is basically undetectable. Mad Props.

Table of Contents