CATEGORY

Offset

RANK

Best of Show
+
Best of Category


PRODUCTION DETAILS

Quantity

510

Page Count

368

Number of Colors

Cover CMYK
Interior 1

Binding

Perfect bound sewn

Dimensions

5.71 × 8.46 × 1.57

Paper Stock

Munken Pure, 150gr/m2

Special Techniques

Silkscreen
Overall thermal


TAGS

, , , , , ,


LINKS

bruketa-zinic.com
printcerovski.com
adris.hr/eng

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CLIENT

Adris Group d.d. is made up of two strate­gic busi­ness units: tobac­co and tourism. The busi­ness strat­e­gy of Adris Group—to be first, bet­ter and dif­fer­ent—is the basis on which their mis­sion and vision state­ments were cre­at­ed: fur­ther devel­op­ment of oper­a­tions, and con­tin­ued expan­sion on the nation­al and region­al mar­kets in order to remain one of the lead­ing region­al com­pa­nies.


BRIEF

To dis­play ten short per­son­al sto­ries in which workers/stockholders share their view of the past, present, and future of Adris Group and how the firm impacts their lives.


APPROACH

Good things grow in good hands.” Adris Group is a com­pa­ny owned by its employ­ees and that is one of the rea­sons for its growth despite the reces­sion. Adris Group’s annu­al report titled “In good hands” reveals a green flo­ral tex­ture when exposed to the heat of the hands, thus metaphor­i­cal­ly show­ing that hands can achieve what­ev­er they want to. The spe­cial­ly cal­i­brat­ed ther­mo ink that was used on the cov­er was also used on inter­nal illus­tra­tions.

PRODUCTION LESSONS

One challenge was engraving the text “In good hands” on text block—it turned out to be pretty tricky until the proper settings for the machines were discovered. A big production problem was the chemical reaction between the material printed with offset technology and the one printed with thermo ink. Most of the prints lightened to the extent that the color was too bright to perceive the floral texture. Why it came to that is a mystery to this day. Printing was repeated and the amount required for publishing was fully achieved.

Judge’s Comments
Everybody in design loves a good gimmick—a good gimmick is worth a thousand words. This is a medium that communicates in ways NOT provided by the written word. So, when a corny idea like a heat sensitive material used to act as a metaphor for the “hands-on” experience of this company is used—it WORKS. Sometimes the simplest idea—no matter how clichéd—can be the best idea. — Art Chantry

The Adris Annual Report by Bruketa & Zinic has earned every word of the title, Best of Show. It is truly an example of the great things that can happen when a mix of clever concept, thoughtful design, and production prowess are in perfect synchronicity. This piece is really about the details. All of the design disciplines are expertly on display in this piece. Masterfully set text is beautifully balanced against the simple and evocative illustrations. The brilliantly applied thermochromatic specialty ink, perfectly reinforces the concept that hands can change anything. Even the blind stamping on the book’s edge showed great attention to detail. This is an exceptionally engaging piece. — David Dodde

The craft on this project was amazing. It was super tactile and just had to be touched to really unlock all of the great things about it (heat sensitive inks, super heavy book, etc)—also the illustrations were very well done and really fresh feeling—not forced. Every page was engaging—even on a book that was sooooo many pages. — Pum Lefebure

This piece takes the traditional idea of the Annual Report and throws it out the window. This is a finely bound book worthy of proud display on your living room shelf. There is an interesting use of thermal ink on the cover and some interior images which change color when heated by your hands, but what I find most captivating are the beautiful illustrations and handsome type and layout. Oh, and you can’t forget the title carved into the edge of the pages! — brad murph

The Best of Show Annual Report for the Adris Group blows my mind. I haven’t designed an annual report in years but I still do a lot of corporate work. The fact that an annual report, basically a piece of institutional print collateral, could make it through the corporate, design-by-committee approval process and still end up this beautiful and conceptually rich is remarkable. I have to hand it to Bruketa & Zinic and the Adris Group. — DJ Stout

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