CATEGORY

Mix

RANK


PRODUCTION DETAILS

Quantity

15,000

Page Count

37 + cover

Number of Colors

CMYK + PMS

Binding

Glued

Dimensions

10.625 × 8.125

Paper Stock

Neenah Environment, 26 different colors in various weights and finishes

Special Techniques

Die-cut
Beveled emboss
Blind emboss
Deboss
Foil stamp
Perforation


DESIGN CREDITS

Creative Director

Joshua C. Chen

Art Directors

Joshua C. Chen, Max Spector

Designers

Max Spector, Jordan Cullen, Ryan Bosse, Javier Garcia, Morgan Marcani, Wes Mitchell, Joshua C. Chen

Illustrators

Max Spector, Jordan Cullen, Ryan Bosse, Javier Garcia

Copywriters

Stephanie Orma, Max Spector, Joshua C. Chen


TAGS

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LINKS

chendesign.com
feyprinting.com
neenahpaper.com

Paper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design AssociatesPaper Promotion for Neenah Paper by Chen Design Associates


CLIENT

Neenah Paper is an Atlanta-based, world-class man­u­fac­tur­er of pre­mi­um and spe­cial­ty papers com­mit­ted to min­i­miz­ing envi­ron­men­tal impact. Ensur­ing paper remains a vital and vibrant medi­um of expres­sion, they devel­op new tech­nolo­gies and sus­tain­able prac­tices to meet the needs of design­ers, con­sumers, print­ers, and mer­chants.


BRIEF

Neenah Paper rec­og­nized Chen Design Asso­ciates at the fore­front of using their ENVIRONMENT® Papers for high-vis­i­bil­i­ty clients. Want­i­ng to ele­vate this line of sus­tain­able prod­ucts, papers they’ve pro­duced long before it was in vogue, CDA cre­at­ed a pro­mo­tion that cap­ti­vates and engages those who spec­i­fy paper.


APPROACH

Cre­ative (un)Blocks was con­ceived as a ref­er­ence tool for design­ers, an anti­dote to the chal­lenges inher­ent to work­ing. The recip­i­ent lit­er­al­ly breaks the slab into four sep­a­rate book­lets, each rep­re­sent­ing a stage in the cre­ative process: study, play, con­nect, and make. Uti­liz­ing many styles and tones of voice, each book­let show­cas­es var­i­ous print­ing tech­niques on Environment’s line of pre­mi­um post-con­sumer papers in a wide range of col­ors and fin­ish­es. The entire pro­mo­tion explores and mir­rors back the myr­i­ad ways design­ers break through cre­ative blocks.

PRODUCTION LESSONS

Production Lesson 01: Trying to design a book that prints using four color process, digital opaque inks, and 45 spot colors, is immensely difficult. Production Lesson 02: Fey Printing kicks serious ass.

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