Paper Promotion for Neenah Paper by Chen Design Associates

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CLIENT

Neenah Paper is an Atlanta-based, world-class man­u­fac­tur­er of pre­mi­um and spe­cial­ty papers com­mit­ted to min­i­miz­ing envi­ron­men­tal impact. Ensur­ing paper remains a vital and vibrant medi­um of expres­sion, they devel­op new tech­nolo­gies and sus­tain­able prac­tices to meet the needs of design­ers, con­sumers, print­ers, and merchants.

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BRIEF

Neenah Paper rec­og­nized Chen Design Asso­ciates at the fore­front of using their ENVIRONMENT® Papers for high-vis­i­bil­i­ty clients. Want­i­ng to ele­vate this line of sus­tain­able prod­ucts, papers they’ve pro­duced long before it was in vogue, CDA cre­at­ed a pro­mo­tion that cap­ti­vates and engages those who spec­i­fy paper.

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APPROACH

Cre­ative (un)Blocks was con­ceived as a ref­er­ence tool for design­ers, an anti­dote to the chal­lenges inher­ent to work­ing. The recip­i­ent lit­er­al­ly breaks the slab into four sep­a­rate book­lets, each rep­re­sent­ing a stage in the cre­ative process: study, play, con­nect, and make. Uti­liz­ing many styles and tones of voice, each book­let show­cas­es var­i­ous print­ing tech­niques on Envi­ron­men­t’s line of pre­mi­um post-con­sumer papers in a wide range of col­ors and fin­ish­es. The entire pro­mo­tion explores and mir­rors back the myr­i­ad ways design­ers break through cre­ative blocks.