Neenah Paper is an Atlanta-based, world-class manufacturer of premium and specialty papers committed to minimizing environmental impact. Ensuring paper remains a vital and vibrant medium of expression, they develop new technologies and sustainable practices to meet the needs of designers, consumers, printers, and merchants.
Neenah Paper recognized Chen Design Associates at the forefront of using their ENVIRONMENT® Papers for high-visibility clients. Wanting to elevate this line of sustainable products, papers they’ve produced long before it was in vogue, CDA created a promotion that captivates and engages those who specify paper.
Creative (un)Blocks was conceived as a reference tool for designers, an antidote to the challenges inherent to working. The recipient literally breaks the slab into four separate booklets, each representing a stage in the creative process: study, play, connect, and make. Utilizing many styles and tones of voice, each booklet showcases various printing techniques on Environment’s line of premium post-consumer papers in a wide range of colors and finishes. The entire promotion explores and mirrors back the myriad ways designers break through creative blocks.