Wesfarmers limited houses the preeminent corporate collections of Australian Art and reflects the vision of successive Wesfarmers Managing Directors in developing, supporting, and sharing such a major artistic resource with the wider community.
The Luminous World exhibition brings together over 50 different artists’ contemporary works from the Wesfarmers Collection of Australian Art in a conversation about light or the absence of. There were many references to celestial bodies within the exhibition—the challenge was to represent the ephemeral quality of light and bring the eclectic exhibition together as a coherent whole without overpowering the artwork.
A typographic solution was developed using the concept of stars sparkling in the sky, as this best represented light and dark simultaneously. A range of reflective finishes such as metallic inks, foiling, varnishes, and gilt edging were employed throughout to play with light. Diagonal lines were used to represent light beams which then morph into geometric star patterns. These patterns were then printed with subtle clear varnishes, only to reveal themselves on certain angles when catching the light.