Pitchfork Music Festival is a three-day festival that takes place at Union Park each summer in Chicago, IL, presenting 40+ bands, highlighting the best in emerging music. Since 2006, this independently run festival has consistently proven to be one of the most welcoming, reasonably priced, and rewarding weekends of music around.
We were aiming to create physical guides that would be convenient for festival attendees, and also something that was special enough that it wouldn’t be left behind to create waste. We wanted something beautiful that would stand the test of time, not only for attendees’ personal ephemera, but also so we could continue to make editions every year in the same format.
The convenience of our festival app almost makes the guide concept obsolete. We can’t assume everyone has a smart phone, and service is typically touch and go with so many people in one spot. For this reason, we sized them to fit snugly in the back pocket of a pair of jeans.