CATEGORY

Mix

RANK


PRODUCTION DETAILS

Quantity

20,000

Page Count

31 + cover

Number of Colors

4

Binding

Saddle-stitched using wire

Dimensions

3.5 × 4.5 / #.25

Paper Stock

Cover Mohawk Classic Linen, 80lb cover
Interior Cougar Smooth White, 60lb text

Special Techniques

Cover Foil stamp


DESIGN CREDITS

Creative Director

Mike Renaud

Designer

Molly Butterfoss


TAGS

, , , , , , , ,


LINKS

pitchfork.com
lowitzandsons.com
pitchforkmusicfestival.com

Booklet/Guide for Pitchfork Music Festival by PitchforkBooklet/Guide for Pitchfork Music Festival by PitchforkBooklet/Guide for Pitchfork Music Festival by PitchforkBooklet/Guide for Pitchfork Music Festival by PitchforkBooklet/Guide for Pitchfork Music Festival by Pitchfork


CLIENT

Pitch­fork Music Fes­ti­val is a three-day fes­ti­val that takes place at Union Park each sum­mer in Chica­go, IL, pre­sent­ing 40+ bands, high­light­ing the best in emerg­ing music. Since 2006, this inde­pen­dent­ly run fes­ti­val has con­sis­tent­ly proven to be one of the most wel­com­ing, rea­son­ably priced, and reward­ing week­ends of music around.


BRIEF

We were aim­ing to cre­ate phys­i­cal guides that would be con­ve­nient for fes­ti­val atten­dees, and also some­thing that was spe­cial enough that it wouldn’t be left behind to cre­ate waste. We want­ed some­thing beau­ti­ful that would stand the test of time, not only for atten­dees’ per­son­al ephemera, but also so we could con­tin­ue to make edi­tions every year in the same for­mat.


APPROACH

The con­ve­nience of our fes­ti­val app almost makes the guide con­cept obso­lete. We can’t assume every­one has a smart phone, and ser­vice is typ­i­cal­ly touch and go with so many peo­ple in one spot. For this rea­son, we sized them to fit snug­ly in the back pock­et of a pair of jeans.

PRODUCTION LESSONS

The biggest challenge was gathering and editing all of the content in a very short amount of time. For the Paris festival, we learned the first year that it gets very expensive to ship and insure these if you print them in the U.S.!

Table of Contents