CATEGORY

Mix

RANK


PRODUCTION DETAILS

Quantity

1,500 split between three names

Page Count

Number of Colors

2

Binding

Dimensions

3.5 × 1.75

Paper Stock

Curious Skin, Black and White
Cougar, 160lb cover

Special Techniques

Spot tinted varnish
Overall flood soft touch
Laser-cut
Die-cut
Lenticular insert


DESIGN CREDITS

Creative Chuck Norris

Clifton Alexander

Creative Director

Chase Wilson

Designer

Julie Sebby


TAGS

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LINKS

yourreactor.com
acprints.com
laserexcel.com

Business Card for/by REACTOR Design StudioBusiness Card for/by REACTOR Design StudioBusiness Card for/by REACTOR Design StudioBusiness Card for/by REACTOR Design StudioBusiness Card for/by REACTOR Design Studio


CLIENT

Reac­tor is a design stu­dio that focus­es on brand­ing and print design based out of Kansas City, MO.


BRIEF

We have become some­what known for the busi­ness cards that we have cre­at­ed for our­selves and clients through­out the years. So when we set out to cre­ate these cards, they had to be spe­cial. We want­ed to use mate­ri­als like lentic­u­lar in a way that it’s not typ­i­cal­ly used, while keep­ing the cards sim­ple and leg­i­ble.


APPROACH

We chose a sim­ple black-to-white flip which makes the Reac­tor name almost dis­ap­pear on the black paper. We also chose to embed the lentic­u­lar piece inside the card to give it sense of depth and mys­tery. The black side of the card then con­trasts direct­ly with the flu­o­res­cent orange side. The receiv­er of the card con­tin­u­al­ly flips it from one side to the oth­er, cre­at­ing an awe­some inter­ac­tion.

PRODUCTION LESSONS

Lenticular is very finicky, so we had to order several different batches of lenticular prints before the effect worked the way we wanted it to. And because of the glossy nature of the lenticular ribs, it reacts differently in different lighting, which is much more noticeable on such a small piece of lenticular. This card overall was very technically complicated to get the registration right and to get all the layers to look good together without it being gaudy. We also had to use a very thick middle layer of 160lb Cougar, because of the thickness of the lenticular.

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