Mohawk is a global business that serves customers on every continent. Their industry-leading product brands offer optimal performance for sheetfed, web, and digital printing. Mohawk manufactures, publishes, and helps you make things.
Every year, Mohawk sends out an envelope promotion containing a series of blank envelopes with matching inserts in a number of different stocks, styles, and colors. The promo exists to give customers a sample of their offerings, increasing familiarity with their products.
We wrote and designed a series of love letters capturing the fictional correspondence between Enve and Lope. The letters represent the evolution of their relationship, culminating in a marriage proposal, thereby creating the EnveLope. We imagined this love story from an early age, a school crush developing into real adult love over time. We worked with the great letterer Erik Marinovich to create unique designs for each envelope and insert set, to portray the spanning of time and trends. Also, for the paper geeks out there, each set includes a hidden pun about the paper stock or envelope style used.