CATEGORY

Offset

RANK

Salvage


PRODUCTION DETAILS

Quantity

15,000

Page Count

Number of Colors

CMYK and/or PMS

Binding

Dimensions

Various

Paper Stock

Mohawk, various

Special Techniques

Overall dull varnish


DESIGN CREDITS

Story Developer and Designer

Katie Barcelona

Lettering

Erik Marinovich


PRODUCTION CREDITS

Envelope Converting

Mohawk Converting Center


TAGS

, , , , ,


LINKS

room207design.com
oliverprinting.com
mohawkconnects.com

Envelopes and Inserts for Mohawk Fine Papers by Room 207 DesignEnvelopes and Inserts for Mohawk Fine Papers by Room 207 DesignEnvelopes and Inserts for Mohawk Fine Papers by Room 207 DesignEnvelopes and Inserts for Mohawk Fine Papers by Room 207 DesignEnvelopes and Inserts for Mohawk Fine Papers by Room 207 DesignEnvelopes and Inserts for Mohawk Fine Papers by Room 207 DesignEnvelopes and Inserts for Mohawk Fine Papers by Room 207 Design


CLIENT

Mohawk is a glob­al busi­ness that serves cus­tomers on every con­ti­nent. Their indus­try-lead­ing prod­uct brands offer opti­mal per­for­mance for sheetfed, web, and dig­i­tal print­ing. Mohawk man­u­fac­tures, pub­lish­es, and helps you make things.


BRIEF

Every year, Mohawk sends out an enve­lope pro­mo­tion con­tain­ing a series of blank envelopes with match­ing inserts in a num­ber of dif­fer­ent stocks, styles, and col­ors. The pro­mo exists to give cus­tomers a sam­ple of their offer­ings, increas­ing famil­iar­i­ty with their prod­ucts.


APPROACH

We wrote and designed a series of love let­ters cap­tur­ing the fic­tion­al cor­re­spon­dence between Enve and Lope. The let­ters rep­re­sent the evo­lu­tion of their rela­tion­ship, cul­mi­nat­ing in a mar­riage pro­pos­al, there­by cre­at­ing the Enve­Lope. We imag­ined this love sto­ry from an ear­ly age, a school crush devel­op­ing into real adult love over time. We worked with the great let­ter­er Erik Mari­novich to cre­ate unique designs for each enve­lope and insert set, to por­tray the span­ning of time and trends. Also, for the paper geeks out there, each set includes a hid­den pun about the paper stock or enve­lope style used.

PRODUCTION LESSONS

We learned (again) to always spell-check. After the first batch was printed and delivered for the Stationery Show, a typo was found. Mohawk, in their creative, springy way, immediately came up with an angle: Enve is a terrible speller. Besides using spell check more often, the real lesson learned is to always work with cool people who know how to roll with the punches.

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