CATEGORY

Letterpress

RANK

Salvage


PRODUCTION DETAILS

Quantity

50 hand-inked limited edition

Page Count

Number of Colors

2

Binding

Dimensions

20 × 15

Paper Stock

Reich Paper Savoy, Brilliant White, 118lb cover

Special Techniques

Hand printing using LEGO pieces on a Vandercook No. 1 Proofing Press


DESIGN CREDITS

Concept Developer, Designer, and Writer

Rose Newton


PRODUCTION CREDITS

Rose Newton


TAGS

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LINKS

cadreaustin.com

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CLIENT

Cadre Press is a divi­sion of Cadre LLC, a mul­ti-dis­ci­pli­nary design stu­dio in Austin, TX, that focus­es on visu­al, archi­tec­tur­al, and expe­ri­ence design. Rose New­ton is the cre­ative direc­tor for the visu­al design stu­dio while her hus­band, Ter­ry New­ton, AIA, is the stu­dio head for the archi­tec­ture side.


BRIEF

Hes­ton No. 1, Hes­ton No. 2, and Hes­ton No. 3 are a series of hand print­ed let­ter­press posters using LEGO pieces on a Van­der­cook No. 1 Proof­ing Press. The phras­es are HTML-ed quotes from the Charl­ton Hes­ton movies Soy­lent Green, Plan­et of the Apes, and The Ten Com­mand­ments.


APPROACH

The prints express the com­bi­na­tion of var­i­ous cul­tur­al influ­ences (HTML, LEGO, and the resur­gence of let­ter­press) typ­i­fied by an over the top Charl­ton Hes­ton quote.

PRODUCTION LESSONS

LEGOs work great for letterpress. They are quick, easy to assemble and conform to a grid. One thing I discovered from this project: LEGO base plate + 2 regular LEGOs + 1 flat faced LEGO = Type height

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