CATEGORY

Offset

RANK

Salvage


PRODUCTION DETAILS

Quantity

1,500 limited edition

Page Count

274

Number of Colors

2/2

Binding

Perfect bound, PUR

Dimensions

6.25 × 9.25

Paper Stock

Cover Mohawk Via, Pure White Smooth, 65lb cover
Interior Mohawk Via, Pure White Smooth, 80lb text

Special Techniques

Cover Laminate


DESIGN CREDITS

Authors and Designers

Tim Hoover, Jessica Karle Heltzel


TAGS

, , , , , ,


LINKS

kernandburn.com
shapco.com/theaverygroup

Book for/by Kern and Burn, LLCBook for/by Kern and Burn, LLCBook for/by Kern and Burn, LLCBook for/by Kern and Burn, LLCBook for/by Kern and Burn, LLCBook for/by Kern and Burn, LLCBook for/by Kern and Burn, LLCBook for/by Kern and Burn, LLC


CLIENT

Kern and Burn is a resource for design entre­pre­neurs. It start­ed with a dai­ly blog—the 100 Days of Design Entre­pre­neur­ship, that curat­ed dis­cus­sions, inter­views, and arti­cles about design entrepreneurs—and became a book for design­ers who dream big and burn the mid­night oil to forge their own paths.


BRIEF

Kern and Burn: Con­ver­sa­tions With Design Entre­pre­neurs is a beau­ti­ful 2-col­or book that fea­tures can­did con­ver­sa­tions with 30 lead­ing design­ers. We want our read­ers to learn from them—not to fol­low in their foot­steps, but to chart their own course in par­al­lel, add val­ue to the world, and love what they do.


APPROACH

The most impor­tant design con­sid­er­a­tion was to focus on the inter­view con­tent and pro­vide a great read­ing expe­ri­ence. We chose Com­mer­cial Type’s Graphik for the head­lines and Type Together’s Adelle for the body copy to cre­ate a com­bined type struc­ture that is both mod­ern and clean. Two-col­or print­ing with a PMS Warm Red spot col­or and dynam­ic white space help the inter­vie­wees’ work high­light their words.

PRODUCTION LESSONS

Pre-press was our greatest challenge. We had to educate ourselves (with help from our gracious friends) on how to implement systems like a baseline grid, the difference between paragraph and character styles, and how to correctly size images for print. As self-publishers the next challenge and learning experience will happen during the distribution and shipping phase.

Table of Contents