Envelopes and Inserts for Mohawk Fine Papers by Room 207 Design

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CLIENT

Mohawk is a glob­al busi­ness that serves cus­tomers on every con­ti­nent. Their indus­try-lead­ing prod­uct brands offer opti­mal per­for­mance for sheetfed, web, and dig­i­tal print­ing. Mohawk man­u­fac­tures, pub­lish­es, and helps you make things.

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BRIEF

Every year, Mohawk sends out an enve­lope pro­mo­tion con­tain­ing a series of blank envelopes with match­ing inserts in a num­ber of dif­fer­ent stocks, styles, and col­ors. The pro­mo exists to give cus­tomers a sam­ple of their offer­ings, increas­ing famil­iar­i­ty with their products.

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APPROACH

We wrote and designed a series of love let­ters cap­tur­ing the fic­tion­al cor­re­spon­dence between Enve and Lope. The let­ters rep­re­sent the evo­lu­tion of their rela­tion­ship, cul­mi­nat­ing in a mar­riage pro­pos­al, there­by cre­at­ing the Enve­Lope. We imag­ined this love sto­ry from an ear­ly age, a school crush devel­op­ing into real adult love over time. We worked with the great let­ter­er Erik Mari­novich to cre­ate unique designs for each enve­lope and insert set, to por­tray the span­ning of time and trends. Also, for the paper geeks out there, each set includes a hid­den pun about the paper stock or enve­lope style used.