Book for The Society of Typographic Arts by Plural

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CLIENT

The Soci­ety of Typo­graph­ic Arts serves as the dri­ving force in Chica­go, IL, design by pre­sent­ing a diverse sched­ule of pro­gram­ming, spon­sor­ing sev­er­al design orga­ni­za­tions and events, and host­ing the Chica­go Design Archive—a col­lec­tion of sig­nif­i­cant work from the city. 

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BRIEF

STA approached us to devel­op the Archive12 iden­ti­ty sys­tem and col­lat­er­al. Each year, design­ers devel­op the iden­ti­ty sys­tem and theme in addi­tion to the for­mats for the collateral. 

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APPROACH

Archive com­pe­ti­tions focus on high­light­ing Chica­go design and typog­ra­phy. Archive12’s theme was based on trans­paren­cy and clar­i­ty. The theme show­cased promi­nent Chica­go typog­ra­phers and type­faces through for­mal explo­rations, com­bin­ing a mix of 18 typefaces—created over the last century—overlaying let­ter­forms to cre­ate new compositions.