CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

2,000

Page Count

128 + cover

Number of Colors

Cover 3
Interior CMYK + 1

Binding

Perfect bound

Dimensions

8.25 × 10.75

Paper Stock

Cover Epic, Black Linen, DTC
Interior Cougar, Super Smooth Opaque, 100lb text
Lotus Expressions, 80lb text

Special Techniques


DESIGN CREDITS

Jennifer Mahanay, Annaka Olsen

Photographers

Devin Ehrenfried, Ross Floyd


TAGS

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LINKS

wright20.com
classic-color.com
wright20.com

Catalog for/by WrightCatalog for/by Wright


CLIENT

Wright is a Chica­go, IL-based auc­tion house spe­cial­iz­ing in mod­ern and con­tem­po­rary art and design. Auc­tions are metic­u­lous­ly curat­ed across the spec­trum of twen­ti­eth and twen­ty-first cen­tu­ry design.


BRIEF

Ital­ian Mas­ter­works is an auc­tion cat­a­log cre­at­ed to mar­ket and cel­e­brate a col­lec­tion of rare objects and fur­ni­ture from the Ital­ian col­lec­tor Loris Man­na.


APPROACH

To dis­tin­guish this col­lec­tion, the cat­a­log is print­ed on uncoat­ed paper using high-def­i­n­i­tion UV inks—with the his­toric essays and a gold PMS for the Ital­ian trans­la­tion on an uncoat­ed green stock in the first sig­na­ture of the per­fect bound book. Thought­ful pho­tog­ra­phy plan­ning of the col­lec­tion and the inclu­sion of his­tor­i­cal images, text, and cus­tomized cap­tions com­plete the styling of the lay­outs. Cre­at­ing a min­i­mal pat­tern based on Ponti’s fur­ni­ture for the cov­er art­work con­tex­tu­al­ized the book with­in the mid-cen­tu­ry Ital­ian design move­ment.

PRODUCTION LESSONS

The double thick black linen cover stock was printed with one pass of metallic silver and two hits of opaque white ink. Two hits of ink were needed to achieve a “whiter” look while maintaining tight registration so as to keep the fine serifs of the titling from tailing and appearing off-register. We worked with our printer to achieve high contrast within the body of the catalog; HUV inks achieve rich blacks and brighter colors, better highlighting the photography.

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