Book for/by Kern and Burn, LLC

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CLIENT

Kern and Burn is a resource for design entre­pre­neurs. It start­ed with a dai­ly blog—the 100 Days of Design Entre­pre­neur­ship, that curat­ed dis­cus­sions, inter­views, and arti­cles about design entrepreneurs—and became a book for design­ers who dream big and burn the mid­night oil to forge their own paths.

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BRIEF

Kern and Burn: Con­ver­sa­tions With Design Entre­pre­neurs is a beau­ti­ful 2‑color book that fea­tures can­did con­ver­sa­tions with 30 lead­ing design­ers. We want our read­ers to learn from them—not to fol­low in their foot­steps, but to chart their own course in par­al­lel, add val­ue to the world, and love what they do.

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APPROACH

The most impor­tant design con­sid­er­a­tion was to focus on the inter­view con­tent and pro­vide a great read­ing expe­ri­ence. We chose Com­mer­cial Type­’s Graphik for the head­lines and Type Togeth­er’s Adelle for the body copy to cre­ate a com­bined type struc­ture that is both mod­ern and clean. Two-col­or print­ing with a PMS Warm Red spot col­or and dynam­ic white space help the inter­vie­wees’ work high­light their words.