CATEGORY

Mix

RANK


PRODUCTION DETAILS

Quantity

1,500

Page Count

Number of Colors

CMYK

Binding

Dimensions

Flat map 19 × 26
Folded map 3.25 × 4.75
Scroll map 30 × 40

Paper Stock

Mohawk Inxwell, Super Smooth Eco White, 70lb text

Special Techniques

Offset
Silkscreen
Digital printing


DESIGN CREDITS

Illustrator

Joel Holland

Designer

Alex Anderson

Production Manager

Lindsey Linger


TAGS

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LINKS

airbnb.com
leewoodpress.com
freegoldwatch.com
sideshowsignco.com

Map, Buttons, Tote Bag, and Signage for/by AirbnbMap, Buttons, Tote Bag, and Signage for/by AirbnbMap, Buttons, Tote Bag, and Signage for/by AirbnbMap, Buttons, Tote Bag, and Signage for/by Airbnb


CLIENT

Airbnb is a trust­ed com­mu­ni­ty mar­ket­place for peo­ple to list, dis­cov­er, and book unique accom­mo­da­tions around the world. Whether an apart­ment for a night, a cas­tle for a week, or a vil­la for a month, at any price point, in more than 40,000 cities and 192 coun­tries.


BRIEF

Local List events cel­e­brate our hosts’ local knowl­edge and rec­og­nize the small busi­ness­es that our com­mu­ni­ty sup­ports. We set out to cre­ate the event’s main give­away: a map fea­tur­ing the city’s neigh­bor­hoods and a local busi­ness guide. This was the third in a series includ­ing Berlin, Ger­many, and San Fran­cis­co, CA.


APPROACH

To keep the piece local and per­son­al to New York, NY, we worked with Brook­lyn-based illus­tra­tor Joel Hol­land. The map includes both a large aspi­ra­tional look at how the neigh­bor­hoods of New York fit togeth­er and small­er util­i­tar­i­an maps of each neigh­bor­hood show­ing the loca­tions of the rec­og­nized local busi­ness­es. Each neigh­bor­hood is rep­re­sent­ed by a unique typo­graph­i­cal treat­ment, which we repur­posed for oth­er give­aways like but­tons and sig­nage. We left the large map large­ly unmarked so that it would work well as a poster.

PRODUCTION LESSONS

We originally intended to create a pocket-sized map. After testing multiple paper weights, we found that the folded map would not lay flat when folded down to the small size. The solution was to decrease the number of folds, which made the content more manageable, especially given the quantity of New York City neighborhoods!

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