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Local List events celebrate our hosts’ local knowledge and recognize the small businesses that our community supports. We set out to create the event’s main giveaway: a map featuring the city’s neighborhoods and a local business guide. This was the third in a series including Berlin, Germany, and San Francisco, CA.
To keep the piece local and personal to New York, NY, we worked with Brooklyn-based illustrator Joel Holland. The map includes both a large aspirational look at how the neighborhoods of New York fit together and smaller utilitarian maps of each neighborhood showing the locations of the recognized local businesses. Each neighborhood is represented by a unique typographical treatment, which we repurposed for other giveaways like buttons and signage. We left the large map largely unmarked so that it would work well as a poster.