Annual Report for SL Green Realty Corp. by OTTO NY

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CLIENT

SL Green Real­ty Corp., New York, NY’s largest office land­lord, is the only ful­ly inte­grat­ed real estate invest­ment trust, or REIT, that is focused pri­mar­i­ly on acquir­ing, man­ag­ing, and max­i­miz­ing val­ue of Man­hat­tan com­mer­cial properties.

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BRIEF

We were com­mis­sioned to devel­op an annu­al report con­cept that helped cel­e­brate SL Green’s fif­teenth anniver­sary as a pub­lic com­pa­ny. Our goal was to cre­ate an investor sto­ry that helped demon­strate the strat­e­gy for SL Green to become NYC’s pre­em­i­nent com­mer­cial real estate com­pa­ny today and well into the future.

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APPROACH

The SL Green annu­al report is a cel­e­bra­tion of a fif­teen-year strat­e­gy that has proven to be on tar­get. The com­pa­ny’s fun­da­men­tal focus on acquir­ing and devel­op­ing prop­er­ties in the most desired loca­tions is at the core of the mes­sage. When investors ful­ly under­stand this strat­e­gy, SL Green’s suc­cess speaks for itself. The key was not to sim­ply rest on past per­for­mance, but to demon­strate the strength of an invest­ment in NYC real estate, now and in the future. To do this, we cou­pled a view of the last 15 years with a sec­tion focused on the future growth areas for the city and how SL Green is active­ly plan­ning for it.