CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

3,000

Page Count

112 + cover

Number of Colors

Cover, text pages, and short sheets CMYK
Clear Acetate Sheets 6
Financial section 1

Binding

Perfect bound

Dimensions

9 × 12.25

Paper Stock

Cover Utopia, U1X Silk, 100lb cover
Interior Pages and Short Sheets Utopia U1X Silk, 100lb text
Clear Sheets 5 Mil Clear Acetate
Financials Mohawk Loop, Smooth, Restful Blue, 80lb text

Special Techniques

Cover Overall gloss varnish
Interior Spot gloss varnish and tinted dull varnish


TAGS

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LINKS

ottony.com
dccnyc.com
slgreen.com

Annual Report for SL Green Realty Corp. by OTTO NYAnnual Report for SL Green Realty Corp. by OTTO NYAnnual Report for SL Green Realty Corp. by OTTO NYAnnual Report for SL Green Realty Corp. by OTTO NYAnnual Report for SL Green Realty Corp. by OTTO NYAnnual Report for SL Green Realty Corp. by OTTO NYAnnual Report for SL Green Realty Corp. by OTTO NY


CLIENT

SL Green Real­ty Corp., New York, NY’s largest office land­lord, is the only ful­ly inte­grat­ed real estate invest­ment trust, or REIT, that is focused pri­mar­i­ly on acquir­ing, man­ag­ing, and max­i­miz­ing val­ue of Man­hat­tan com­mer­cial prop­er­ties.


BRIEF

We were com­mis­sioned to devel­op an annu­al report con­cept that helped cel­e­brate SL Green’s fif­teenth anniver­sary as a pub­lic com­pa­ny. Our goal was to cre­ate an investor sto­ry that helped demon­strate the strat­e­gy for SL Green to become NYC’s pre­em­i­nent com­mer­cial real estate com­pa­ny today and well into the future.


APPROACH

The SL Green annu­al report is a cel­e­bra­tion of a fif­teen-year strat­e­gy that has proven to be on tar­get. The company’s fun­da­men­tal focus on acquir­ing and devel­op­ing prop­er­ties in the most desired loca­tions is at the core of the mes­sage. When investors ful­ly under­stand this strat­e­gy, SL Green’s suc­cess speaks for itself. The key was not to sim­ply rest on past per­for­mance, but to demon­strate the strength of an invest­ment in NYC real estate, now and in the future. To do this, we cou­pled a view of the last 15 years with a sec­tion focused on the future growth areas for the city and how SL Green is active­ly plan­ning for it.

PRODUCTION LESSONS

Selling the idea of transparent pages was difficult enough—we used flat printouts and an old World Book Encyclopedia to convey our concept. Finding, testing, printing, and binding acetate sheets was a lesson in and of itself. The take-away: leave lots of time for production and even more for the bindery!

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