SL Green Realty Corp., New York, NY’s largest office landlord, is the only fully integrated real estate investment trust, or REIT, that is focused primarily on acquiring, managing, and maximizing value of Manhattan commercial properties.
We were commissioned to develop an annual report concept that helped celebrate SL Green’s fifteenth anniversary as a public company. Our goal was to create an investor story that helped demonstrate the strategy for SL Green to become NYC’s preeminent commercial real estate company today and well into the future.
The SL Green annual report is a celebration of a fifteen-year strategy that has proven to be on target. The company’s fundamental focus on acquiring and developing properties in the most desired locations is at the core of the message. When investors fully understand this strategy, SL Green’s success speaks for itself. The key was not to simply rest on past performance, but to demonstrate the strength of an investment in NYC real estate, now and in the future. To do this, we coupled a view of the last 15 years with a section focused on the future growth areas for the city and how SL Green is actively planning for it.