Packaging for joveg by FABULOUSdesign

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CLIENT

Joveg stands for “just oil and veg­eta­bles”. So this beau­ty con­cept for dogs and hors­es, con­tains only nat­ur­al ingre­di­ents and is pro­duced and mar­ket­ed in Ger­many as well. 

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BRIEF

Beside the cor­po­rate design development—including the com­pa­ny’s logo and print­ing appearance—the project focus was on the pack­ag­ing. Being envi­ron­men­tal­ly-friend­ly, trendy, and easy to han­dle for dai­ly use became the main attrib­ut­es to achieve.

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APPROACH

The soap­box­es attract through their sim­plic­i­ty, the mate­r­i­al val­ue, and its refine­ment. The brand logo is clear­ly stamped on the frontside, equal­ly posi­tioned to the soap itself. The labels, run­ning around the box­es are col­or-cod­ed based on the ingredients—so it is easy for the con­sumer to decide which soap should be used. Also the larg­er typog­ra­phy used for “WOW!” and “YEHA!” help sep­a­rate the dog prod­ucts from the horse cleaners.