CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

5,000 each size

Page Count

Number of Colors

CMYK

Binding

Dimensions

Small 3.11 × 2.20 × .98
Large 3.74 × 2.55 × .98

Paper Stock

KartoKraft, Custom Kote, 290gr/m2

Special Techniques

Blind emboss


TAGS

, , ,


LINKS

fabulousdesign.de
packo-net.de
joveg.de

Packaging for joveg by FABULOUSdesignPackaging for joveg by FABULOUSdesignPackaging for joveg by FABULOUSdesignPackaging for joveg by FABULOUSdesignPackaging for joveg by FABULOUSdesignPackaging for joveg by FABULOUSdesign


CLIENT

Joveg stands for “just oil and veg­eta­bles”. So this beau­ty con­cept for dogs and hors­es, con­tains only nat­ur­al ingre­di­ents and is pro­duced and mar­ket­ed in Ger­many as well.


BRIEF

Beside the cor­po­rate design development—including the company’s logo and print­ing appearance—the project focus was on the pack­ag­ing. Being envi­ron­men­tal­ly-friend­ly, trendy, and easy to han­dle for dai­ly use became the main attrib­ut­es to achieve.


APPROACH

The soap­box­es attract through their sim­plic­i­ty, the mate­r­i­al val­ue, and its refine­ment. The brand logo is clear­ly stamped on the frontside, equal­ly posi­tioned to the soap itself. The labels, run­ning around the box­es are col­or-cod­ed based on the ingredients—so it is easy for the con­sumer to decide which soap should be used. Also the larg­er typog­ra­phy used for “WOW!” and “YEHA!” help sep­a­rate the dog prod­ucts from the horse clean­ers.

PRODUCTION LESSONS

The big challenge was to create a package design which was simple for daily use and cool looking as well. What I learned was that good design really works with less. Keeping it simple is the most sophisticated thing to do and that production can be quite tricky once in a while.

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