Annual Report for OzHarvest by Frost*

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CLIENT

OzHar­vest is an Aus­tralian, non-denom­i­na­tion­al char­i­ty that res­cues and redis­trib­utes excess food— which would oth­er­wise be discarded—to the homeless.

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BRIEF

Frost* and Droga5 col­lab­o­rat­ed to cre­ate a brand refresh for the char­i­ty. A key com­po­nent of the brand refresh was the roll out of the first major appli­ca­tion of the new brand­ing, with the cre­ation of a visu­al­ly impact­ful annu­al report.

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APPROACH

In the report data is pre­sent­ed as info­graph­ics with bold pull out quotes and, in an echo of the new iden­ti­ty, text is shown as typo­graph­ic motifs. In an effort to keep the project as eco­nom­i­cal as pos­si­ble, we endeav­ored to min­i­mize print cost sub­stan­tial­ly by design­ing the doc­u­ment using only black and express­ing the brand col­ors through the use of a bright yel­low paper stock. The result is flu­id com­bi­na­tion of both func­tion­al­i­ty and fun.