Atlantic Group is one of the largest companies in the food industry in Southeastern Europe. Even in these challenging times, after a series of successful acquisitions accompanied by organic growth, they are determined in their intention that their organization, market, brands, and people grow, not only to fit the world, but to make the most of it. As a company and as people they grow together. And indeed they grow—figures don’t lie!
The client wanted a book that symbolizes Atlantic Group’s business vision as follows: “We have grown by imagining, discovering, learning, by doing everything that makes us the best possible version of us that we can be, trying not just to go through life but grow through life.”
Whilst creating this company overview in our agency, we only tried to capture this life-long determination to growth through their energy and attitude towards the future (and have some fun in the process).