CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

500

Page Count

56

Number of Colors

CMYK

Binding

Glue

Dimensions

8.66 × 7.87 × 2.13

Paper Stock

Magno Satin, 150gr/m2

Special Techniques

Matt plastification


TAGS

, , , ,


LINKS

imago.hr
printcerovski.com
atlantic.hr/en

Book for Atlantic Group by Imago Advertising AgencyBook for Atlantic Group by Imago Advertising AgencyBook for Atlantic Group by Imago Advertising AgencyBook for Atlantic Group by Imago Advertising AgencyBook for Atlantic Group by Imago Advertising AgencyBook for Atlantic Group by Imago Advertising AgencyBook for Atlantic Group by Imago Advertising AgencyBook for Atlantic Group by Imago Advertising AgencyBook for Atlantic Group by Imago Advertising AgencyBook for Atlantic Group by Imago Advertising Agency


CLIENT

Atlantic Group is one of the largest com­pa­nies in the food indus­try in South­east­ern Europe. Even in these chal­leng­ing times, after a series of suc­cess­ful acqui­si­tions accom­pa­nied by organ­ic growth, they are deter­mined in their inten­tion that their orga­ni­za­tion, mar­ket, brands, and peo­ple grow, not only to fit the world, but to make the most of it. As a com­pa­ny and as peo­ple they grow togeth­er. And indeed they grow—figures don’t lie!


BRIEF

The client want­ed a book that sym­bol­izes Atlantic Group’s busi­ness vision as fol­lows: “We have grown by imag­in­ing, dis­cov­er­ing, learn­ing, by doing every­thing that makes us the best pos­si­ble ver­sion of us that we can be, try­ing not just to go through life but grow through life.”


APPROACH

Whilst cre­at­ing this com­pa­ny overview in our agency, we only tried to cap­ture this life-long deter­mi­na­tion to growth through their ener­gy and atti­tude towards the future (and have some fun in the process).

PRODUCTION LESSONS

Challenges and problems were present in every step of production. The first problem was how to glue pages without warping from the glue. The first top page was splitting because it was dragged by the canvas from the spine, and that was not supposed to happen. Also, the method of painting the pages of the book needed to to be learned. In the end, we learned lots of new things—but we can’t say we would benefit significantly if we knew them before the project started because we didn’t have that many mistakes on this project.

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