OzHarvest is an Australian, non-denominational charity that rescues and redistributes excess food— which would otherwise be discarded—to the homeless.
Frost* and Droga5 collaborated to create a brand refresh for the charity. A key component of the brand refresh was the roll out of the first major application of the new branding, with the creation of a visually impactful annual report.
In the report data is presented as infographics with bold pull out quotes and, in an echo of the new identity, text is shown as typographic motifs. In an effort to keep the project as economical as possible, we endeavored to minimize print cost substantially by designing the document using only black and expressing the brand colors through the use of a bright yellow paper stock. The result is fluid combination of both functionality and fun.