CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

1,000

Page Count

35

Number of Colors

1

Binding

Saddle-stitched

Dimensions

16.5 × 11.7

Paper Stock

K.W.Doggett, Terra Yellow, 250gr/m2 cover
K.W.Doggett, Terra Yellow, 110gr/m2 text

Special Techniques


DESIGN CREDITS

Creative Director

Vince Frost

Design Director

Carlo Giannasca

Designers

Vince Frost, Adit Wardhana

Account Manager

Angela Moscoso


PRODUCTION CREDITS

Adrian Blessington


TAGS

, , ,


LINKS

frostdesign.com.au
greenandgold.com.au
ozharvest.org

Annual Report for OzHarvest by Frost*Annual Report for OzHarvest by Frost*Annual Report for OzHarvest by Frost*Annual Report for OzHarvest by Frost*Annual Report for OzHarvest by Frost*Annual Report for OzHarvest by Frost*Annual Report for OzHarvest by Frost*


CLIENT

OzHar­vest is an Aus­tralian, non-denom­i­na­tion­al char­i­ty that res­cues and redis­trib­utes excess food— which would oth­er­wise be discarded—to the home­less.


BRIEF

Frost* and Droga5 col­lab­o­rat­ed to cre­ate a brand refresh for the char­i­ty. A key com­po­nent of the brand refresh was the roll out of the first major appli­ca­tion of the new brand­ing, with the cre­ation of a visu­al­ly impact­ful annu­al report.


APPROACH

In the report data is pre­sent­ed as info­graph­ics with bold pull out quotes and, in an echo of the new iden­ti­ty, text is shown as typo­graph­ic motifs. In an effort to keep the project as eco­nom­i­cal as pos­si­ble, we endeav­ored to min­i­mize print cost sub­stan­tial­ly by design­ing the doc­u­ment using only black and express­ing the brand col­ors through the use of a bright yel­low paper stock. The result is flu­id com­bi­na­tion of both func­tion­al­i­ty and fun.

PRODUCTION LESSONS

Trying to get the right amount of ink to give enough impact on thin paper without it become overpowering on the other side of the paper was a challenge.

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