Magazine for Self-promotion by Interbrand

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CLIENT

Inter­brand New York is wide and diverse. Strate­gists to design­ers, mar­keters to finan­cial man­agers. They are music junkies, food­ies, and from all cor­ners of the globe. Each depart­ment is iso­lat­ed by their respon­si­bil­i­ties to their clients and ven­dors, but joined togeth­er by a com­mon love for brands.

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BRIEF

“IQ” is a print plat­form devot­ed to new think­ing in the field of brand­ing. For The Dig­i­tal Issue, we need­ed to cre­ate an edi­tion that accu­rate­ly expressed and sup­port­ed the clien­t’s dig­i­tal point of view in a way that would appeal to C‑suite exec­u­tives, new clients, and employees.

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APPROACH

The goal of The Dig­i­tal Issue, specif­i­cal­ly, was to show­case the most inspir­ing think­ing in dig­i­tal print­ing, but the chal­lenge was to do so in a way that was unex­pect­ed, true to IQ’s print tra­di­tion, and cre­ative­ly answer the ques­tion, “Why did you print the dig­i­tal issue?” Cre­at­ing The Dig­i­tal Issue pushed the bound­aries of IQ fur­ther than ever before. 72 pages, every word handcrafted—either hand-drawn or typed on ana­log type­writ­ers. This engag­ing, phys­i­cal brand expe­ri­ence embod­ies our dig­i­tal point of view.