Tom Crabtree is the founder and creative director of Manual, a multi-disciplinary award-winning design studio in San Francisco. Established in 2009, Manual’s diverse portfolio crosses many design disciplines and business sectors.

Tom’s experience in graphic design—specifically brand identity—spans 18 years and has taken him from London—where he worked at acclaimed studios with clients in arts & culture, fashion, and luxury lifestyle—to Apple in California where he joined the packaging team in 2006.

In addition to his role at Manual, Tom regularly lectures at, and judges, international design events and awards. He previously curated a poster exhibition as part of San Francisco Design Week and enjoys collecting of vintage graphic design posters.