The SYOGOC by Longfei Zhang

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CLIENT

The Singapore Youth Olympic Games Organizing Committee is committed to make the first-ever Youth Olympic Games a success.

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BRIEF

We proposed to do a television identity for the Youth Olympic games channel. The challenge is that this would be the first time this global event has ever been held. Targeting youth, we need to speak to people worldwide, especially teenagers.

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APPROACH

The concept is “Come together to Singapore for one passion, the enjoyment and fun of sports.” To enjoy the benefits of sports, to celebrate sportsmanship and friendship. We used pixels to form different categories of sports. The animation transfers from one sport to another, and finally they come together and form the logo.

The Youth Olympic channel animation done by Zhang Longfei was greatly appropriate. It portrayed the fluidity and the vibrancy of the Olympic spirit in a way that suited well for the youths, making use of “pixels.” Injecting life into the pixels, which symbolized the new generation and each individual youth from different parts of the world. In addition, the design was able to play with the original shapes from the logo and was created with great transitions. — Charles Lee Soon Jinn, instructor at Nanyang Polytechnic