Southern Soap Works by Andrea C. Gill

---

CLIENT

A boutique Soap Company. A mix between an upscale Manhattan loft and the production line of a factory, the soap company is like a “drop-in spa.” Small indulgences, self-pampering, and the seemingly lost art of fragrance. With 200 fragrances to choose from, customers can create their own dream blend of soap and spa products. 

---

BRIEF

Create an identity that includes stationery, packaging design, environmental design, and web design.

---

APPROACH

The concept was Japanese Art Deco. The inspiration of koi fish and the architecture of the Art Deco era. Bright colors and clean lines. There were more than 100 sketches for the identity and more than 200 color selections for the whole identity.

A company started in the south with roots in Miami was the beginning of the conversation that led to the look of the company’s identity. The vibrant use of color and the influence of Art Deco architecture created an appropriate context for the elements in the project. All the applications of the identity were well resolved and detailed, from the printed matter to the website. — Peter Wong, instructor at Savannah College of Art and Design