CLIENT
A provider of the finest natural supplements and nutraceuticals engineered and proved to a higher standard.
BRIEF
Pappas Group went through an extensive naming process, and once Pure Matters rose up to the top, they developed the accompanying brand strategy. The goal of the name and strategy is to make the audience confident about what’s in the bottle and connected to the brand’s story.
APPROACH
The approach for the identity was to convey purity at its most simple form, drawing inspiration from the natural world. The name Pure Matters was chosen partly for its ability to be used in a sentence, like “Pure Matters for Healthy Bones” so the logo was deliberately kept simple. It can live alone or as part of a message describing the product itself. The identity then tends to engage itself with the audience instead of just living as a static mark on the box.
When we approached Pappas Group, we didn’t have a name, just an idea. Pappas Group went through an extensive naming process, and once Pure Matters rose up to the top, they developed the accompanying brand strategy. The goal of the name and strategy is to make the audience confident about what’s in the bottle and connected to the brand’s story. The approach for the identity was to convey purity at its most simple form, drawing inspiration from the natural world. The name Pure Matters was chosen partly for its ability to be used in a sentence, like “Pure Matters for Healthy Bones” so the logo was deliberately kept simple. It can live alone or as part of a message describing the product itself. The identity then tends to engage itself with the audience instead of just living as a static mark on the box. The guideline document that Pappas Group created will continue to provide direction as the identity of Pure Matters continues to evolve in the future. — Steven Rinder, business and corporate development advisor of Besins HealthCare
