CLIENT
A blogger who manages scissorsandspice.com, a cooking and craft website with an eye for vintage design.
BRIEF
Create a unique and memorable logo for correspondence that reflected the personality of the client.
APPROACH
The concept was to illustrate both of the client’s initials within a single silhouette of the letter “B,” representing the client’s surname. The chancery-inspired mark capitalizes on the basic forms common in both the “L” and “B.” A color shift was utilized to increase readability of each letterform.