Laughing Rabbit Soap Company by Alicia Hugo

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CLIENT

A small family-owned soap company in Oklahoma. They create handmade soaps and bath salts using only natural ingredients.

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BRIEF

Design a logo that would appeal to a broad cross-section of people. The logo needed to be cute with a quirky charm and be easy to reproduce using only a consumer-quality inkjet printer.

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APPROACH

This logo uses facial expression and hand-drawn line quality to charm and attract potential buyers. It is easily printed and holds its quality when printed on an inkjet. The color of the bunny is easily changed to accommodate different scents and paper colors. By designing the rabbit to use minimal tone, the goal of low-cost color was achieved.

Alicia’s illustration style seemed perfect for this project; it’s charming and sweet without being childlike. Her process and exploration of the design and illustration was deep and rather relentless as many, many bunnies were drawn and discarded along with numerous hand-drawn letterforms. Alicia is a quiet perfectionist, and this is reflected in the whimsical precision of her line quality, composition, color choice, and typography. — Amy M. Johnson, director of Clocktower Studio at The University of Central Oklahoma