A small family-owned soap company in Oklahoma. They create handmade soaps and bath salts using only natural ingredients.
Design a logo that would appeal to a broad cross-section of people. The logo needed to be cute with a quirky charm and be easy to reproduce using only a consumer-quality inkjet printer.
This logo uses facial expression and hand-drawn line quality to charm and attract potential buyers. It is easily printed and holds its quality when printed on an inkjet. The color of the bunny is easily changed to accommodate different scents and paper colors. By designing the rabbit to use minimal tone, the goal of low-cost color was achieved.