CLIENT
A convenience store specializing in international offerings located in Albuquerque, New Mexico. Latitudes provides fresh and easy food options for those on the go.
BRIEF
A simple, clean logo that captured the idea of fresh and healthy gourmet foods from around the world.
APPROACH
We wanted to create a logo that felt as if it could have been found on a world-battered luggage sticker affixed to an old leather suitcase.
We had the idea for a very unique prototype and knew that the success would depend on the brand, logo, and the ability to communicate with our female target demographics. We chose 3 Advertising because they had a good grasp of who we were trying to reach and what our concept was all about. The design process was challenging, but the folks at 3 Advertising were simply brilliant. Our focus groups really clicked with their design, taglines, and initial marketing approaches. The logo even helped us land a very successful, and notable, female investor! — Ron Brown, president of Latitudes
