James Newman by Takt Studio

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CLIENT

A freelance photographer specializing in architecture and still life. He has a high level of professionalism and bold personality that creates his strong point of difference. 

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BRIEF

Create a brand that is unmistakably James Newman to capture the attention of art directors and designers within advertising and design agencies. The brief required the following items to be designed and produced within the budget: brand identity, business card, letterhead, CD sleeve, website, portfolios, and promotional flyers. 

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APPROACH

James’ bold personality lead to a strong identity. Supported by elegant graphic elements. Folios were printed as A3 books to communicate the dark mood in the work and distinguish James’ folios from other photographers. These were cheaper to produce and gave a big impact. A graphic concept was created to group work. Studio work (inside) was displayed on black, while location work (outside) was displayed on white.

I wanted my new identity to be progressive and slick and reflect my strong photographic style. My expectation of the process was easily met, and often exceeded. The design team always brought different ideas and solutions to the table and the outcome gave me a distinctive looking brand and folio. — James Newman